Comexi, a global supplier for the printing and flexible packaging industry, has appointed Diego Hervás as the new CEO. Hervás, who was born in Barcelona, Spain, and has extensive executive experience, replaces Jeroen van der Meer, who had held the position since 2014 and who will continue to be involved with Comexi to ensure as efficient a transition as possible.

For more than a year, Hervás has been an independent member of Comexi’s Board. This has given him a broad understanding of both the market and of the structure and operation of the company. In addition, his professional profile is suitable for taking on the task of maximizing product development and the use of technology at Comexi.

From 2018, Hervás held COO responsibility at Plyzer Technologies, a company with branches in Barcelona and Toronto, which specializes in intelligent data management to improve brand positioning and identify client needs. He previously held different executive positions for more than 14 years at Xerox Corporation, where he led the European Graphic Communications Division.

Comexi faces 2020 committed to a greater technological vision, which will yield results with intelligent data management and active listening with clients. In 2019, after closing the loss-making rotogravure unit in Italy, the company managed to return to profits despite the economic slowdown in the market.

The signs of the flexible packaging sector are good, Comexi notes, as shown by the last K Fair in Dusseldorf, where Comexi closed the sale of eight machines. Talks were also established for 50 new projects with several global companies.